Post Psych

I was sitting on the curb outside a freshmen dorm tallying the number of undergrads who biked by wearing helmets. Twenty-nine out of thirty zipped past with their heads unprotected. A survey I ran showed that half of them secretly wished they wore helmets. So why didn’t they do it? Psychology let me peer into our messy, beautiful human lives and test ways to make them better. Today I’m paid to meet people and weave videos from their stories. It’s very different work; yet my toolkit is the same one I developed watching students ride by with naked heads.